Customized Hair Care: Formulate

I was seeing different posts and review about customized hair care and I was curious, could this really work or is this just another “Instagram Thing”? When Formulate and I partnered up, I was excited and slightly nervous.

Could this formula, created for me, really help me achieve the hair goals I had? Would my hair get some of its pre-baby boost back? I recently was getting really bag tangles on the back of my head, and I tried a few different hair masques and leave in conditioners, and honestly, nothing was working. 

I didn’t really notice a big change in my hair after L, but after H, my hair changed completely. My hair went from being super straight to wavy. I was super excited to have wavy hair but I had ZERO idea on how to tame it! 

So fast forward, we are about two years after H’s birth and I’m three weeks into trying my own customized shampoo and conditioner: FORMULATE. 

I used the hair wizard to pick and choose what was right for me. I even was able to choose my scent…and strength of the scent. Abby from Formulate was very helpful and answered any questions that I had. (They also have an app you can use!)

Formulate’s formulas are sulfate free, paraben free, dye free, preservative free, and cruelty free. They also give you a pamphlet that lists all of the ingredients and also gives you insight on some of the specific ingredients chosen just for YOU.

Since using, I am able to get a comb through my hair with ease. My hair smells great all day long (yes, even after the gym before I can sneak away to shower). My hair just feels healthier. 

I do think the next time I receive my Formulate shampoo and conditioner I will change a few things to try to achieve different goals or maybe the scent. 

Overall, my experience with Formulate has been positive and I would recommend to friends and family! Oh, and a fun thing I noticed the other day: They have braille on the bottles to label which is which! 

If you are even a little curious, ask me some questions, enter the giveaway, or let me hook you up with a coupon! Trust me, it’s worth it!

Disclosure: Formulate sent me these products as a launch partner. Even though they sent these products to me, my review is my honest opinion. 


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